When it
comes to marketing, it is the key to the success of your business. Without an
effective marketing campaign, you’re likely going to have a hard time bringing
new patients in and making your practice grow. With effective marketing, you
can reach your target audience, put your practice in front of them, generate
word-of-mouth referrals, and get a thriving practice as a result. Here are some
top dental marketing tips from the experts that will help you bring new
patients to your practice.
Also, keep
in mind these mistakes new dentists should avoid if they want their practice to
grow and thrive.
Introduce a referral bonus program
70% of new
patient growth comes from patient referrals. Word-of-mouth is the most powerful
form of advertisement. When someone is looking for a dentist, the first thing
they’re most likely to do is ask around. By introducing a referral bonus
program, you give an incentive to your patients to recommend you.
Your
patients don’t usually see dental practices as growing businesses in need of
new patients. Hence, by introducing a bonus system, you put your name at the
top of their mind so when someone in their social circle talks about dental
hygiene and dental problems, they quickly recommend your name.
Under this
program, you can give a bonus service, product or a special discount if a
patient recommends your service to a friend and if that friend comes in to see
you. To spread the news about the program, hand out referral cards at the
office or tuck the message in your practice mailings.
Market to women
Women are
responsible for 90% of all dental buying decisions. They are powerhouse
consumers who want to make informed decisions for their families. Hence, when
making a marketing strategy, keep this important fact in mind and make sure all
your marketing material is attractive to your women audience, including your
website.
Send neighborhood
community newsletters
The most
effective primary target audience includes the people and communities that live
within close proximity of the business. It’s important to make sure your
business has a positive community image. Sending out a neighborhood community
newsletter can really help further your credibility and lead to more community
engagements.
Another way
is to send postcards to prospective patients in the neighborhood. Tyler Brown,
a marketing specialist at reports that on every 5,000
postcards they send, they get an average of 35 phone calls, which leads to 7
new patients.
Market to kindergartens in your area
Another
great way to get parents and especially the female head of the family engaged
is to market kindergarteners in your area. Hand out free toothbrushes to
children in kindergartens along with a card that sends a message to parents
about when they should schedule their child’s first appointment, along with
your website address to get more information and a special offer on dental
services. Also include your advice on dental hygiene of the child to enhance
your credibility.
Focus on local SEO
When it
comes to SEO and getting your website to rank on search engines, the most
effective internet marketing strategy that brings results is to make your
website rank for local keywords. That means when people type up “dentist in
Long Beach”, they find you in the search results.
Make news
To really
put your name in front of the thousands of people in your local community,
create local PR. You may host an event or start a program that stir up waves
and give you headlines in the local newspapers and magazines. Your local
community should know you by the PR you create and by your marketing
activities.
Use videos in your marketing campaign
Videos are
the most powerful form of media content right now and they’ve already taken the
place of lengthy, stringent content. To make the most out of videos, upload
them directly to your Facebook page and also on your website. Consider boosting
the videos on Facebook through a strategic demographic plan. The boosts may
cost you around $25 but will help you reach thousands.
Send your clients text and phone call
reminders
Your
existing clients are your most valuable resource that can help you increase
your revenues. To make sure your clients don’t miss an appointment, send them a
simple text message or a phone call. Studies have shown that sending text
messages reduces the number of missed appointments by as much as 50%.
Connect with your audience yourself
Instead of
giving free giveaways and special offers, use a more “I care” approach. To do
this, connect with your patients on social media yourself instead of having an
assistant to do it. And even when you have an assistant to manage your social
media stuff, train them on how to personally connect and roll out the red
carpet for every patient so they feel like VIPs.
The above Dental Conferences
tips can help you bring new patients and make your practice grow. Just don’t
overlook your dental office decor which has a great impact in putting your
patients at ease. And when patients feel comfortable, they will want to visit
you more often and will also recommend you to others.
Source:http://bit.ly/2itt951
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